Happy Meals should be more than just a fun way to package dinner. They should be an experience. When McDonald's teamed up with Hot Wheels, the Happy Meal box featured a punch-out cardboard ramp that kids could use along with their Hotwheels toy to, er, play with their food.
The McNugget Jump. The The French Fry Floater. The death-defying Barbie Leap.
My kids made for a great focus group.
Parents could download a stunt jump guide, stunt driver's license, and Taste Track for their kids.